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"It's all about the Content: Creation, Management, Distribution and Display"

Exhibit Hall Open

Grand Ballroom Salons 3-6

Tuesday 1:00 pm- 7:00 pm
Wednesday 10:00 am- 5:00 pm
Thursday 10:00 am- 2:00 pm

Increasing Efficiency in Digital Distribution of Media – Concurrency and Conforming

Brian Stevenson (Digital Rapids, Canada)

The demand for wider distribution and syndication of content brings with it the need for more efficient mechanisms to deliver content to distribution points. Fully digital distribution via terrestrial IP-based networks or satellite offers increased automation, greater immediacy and tremendous cost savings over traditional tape-and-truck transport. Technical obstacles, however, limit efficiency and must be overcome for the benefits to be fully realized. The breadth of distribution far exceeds the traditional scenario of broadcasters and affiliates, as distribution partners may include not only broadcast affiliates, but also web portals, mobile content providers, VOD providers, Electronic Sell-Through portals and others. Many of these recipients do not have the dedicated network lines or satellite downlink access that traditional broadcast affiliates have had, and may only be reachable over public networks. Overcoming inherent performance limitations in these networks is essential but not the only factor in increasing efficiency. Transfer speed is often limited by the receiver’s bandwidth, leaving much of the sender’s bandwidth unused. Distribution concurrency can maximize efficient bandwidth usage, while intermediate points shared by multiple recipients can minimize the amount of data being sent. Where possible, multicast can also reduce data transfer load. Recipients have varying requirements for compression, container format and metadata. Where possible, conforming at the receiving edge (e.g. rewrapping from MXF to GXF) can minimize the number of content variants to be transferred, as a common “master” format can be sent. Integrated and automated edge receiving and conforming solutions streamline this process.

 Wednesday, Oct 28
2:00 PM- 5:45 pm

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