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Exhibit Hall Open

Grand Ballroom Salons 3-6

Tuesday 1:00 pm- 7:00 pm
Wednesday 10:00 am- 5:00 pm
Thursday 10:00 am- 2:00 pm

On how metadata enables enriched file-based production workflows

Dieter Van Rijsselbergen (Ghent University - IBBT, Belgium); Maarten Verwaest (V.R.T., Belgium); Erik Mannens (Ghent University, Belgium); Rik Van de Walle (Ghent University - IBBT, Belgium)

As file-based production technology gains industry understanding and products are becoming common-place, many broadcasting and production facilities are commencing re-engineering processes towards file-based production workflows. Sufficient attention should however also be spent on the development and incorporation of metadata in order to reach the full potential of such file-based production environments. Contrary to common belief, metadata and underlying data models can represent much more than just some meta-information about audiovisual media assets. In fact, properly modeled metadata can provide the structure that holds various media assets together and that guides creative people through production workflows and complex media production tasks. Metadata should hence become a first-class citizen in tomorrow’s file-based production facilities. Instead of providing separate and abstract overviews of different metadata standards, the aim of our paper is rather to show how such standards, complemented by custom metadata developments, can be employed practically in a file-based media production environment in order to construct a coherently integrated production platform. We illustrate our point using the case of the Scoop proof-of-concept drama production system, developed in the IBBT PISA research project by a collaboration of Flemish broadcaster VRT and academic research groups and industry partners (http://www.vrtmedialab.be/index.php/english/project/project_p_pisa). We discuss the types of metadata that are exchanged between different parts of the system, which enables the implementation of an entire production workflow and provides seamless integration between different components. Some of the metadata used includes an extensive production data model that represents the entire media assembly process, including material logging, shooting preparations and asset management; a structured format for the description of screenplays and 3-D scene previsualization; and open standards such as MXF, the Advanced Authoring Format (AAF), Universal Material Identifiers (UMIDs), MPEG-7 and P/Meta for integration with third-party systems.

Tuesday, Oct 27
10:00 AM - 12:45 PM

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