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"It's all about the Content: Creation, Management, Distribution and Display"

Exhibit Hall Open

Grand Ballroom Salons 3-6

Tuesday 1:00 pm- 7:00 pm
Wednesday 10:00 am- 5:00 pm
Thursday 10:00 am- 2:00 pm

The evolution of watermarking and fingerprinting technologies: from protection to monetization

Jaap Haitsma (Civolution, The Netherlands)

The media and entertainment industry is undergoing a profound and dramatic transformation. Media assets are being distributed electronically and freely to all parts of the world. Consumers expect premium content earlier and ‘on-demand’. Professional and amateur productions are being broadcast, downloaded and devoured in many more ways and places than ever before. To date, attempts to control these media assets have proven difficult and resulted in limiting access and destabilizing market revenue. In order to keep up with these demands, media executives need to embrace new technologies and services that can be used to their advantage. Over the past few years, watermarking and fingerprinting technologies have evolved greatly and grown in acceptance as a mean to protect and manage content. Forensic tracking technologies for digital audio and video content, as well as broadcast and online tracking, have shown great technological improvement and developments that have helped in major advancements in content protection, management and today monetization. The broad range of new watermarking and fingerprinting applications enables media owners to better keep control of their assets throughout its life cycle to identify, from pre-release stage to Digital Cinema, PayTV, broadcast television and online delivery. With the current economical climate that demand new ways of providing or selling content and the piracy threat still lingering, watermarking technology continues to evolve to support market needs. The paper will provide insight into the latest technological advancements in watermarking and fingerprinting which will play a key role in the prevention of content misuse, the management and monetization of media assets.

Wednesday, Oct 28
4:00 PM- 5:45 PM

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