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"It's all about the Content: Creation, Management, Distribution and Display"

Exhibit Hall Open

Grand Ballroom Salons 3-6

Tuesday 1:00 pm- 7:00 pm
Wednesday 10:00 am- 5:00 pm
Thursday 10:00 am- 2:00 pm

A Bigger-Picture Perspective on the Small Screen and ATSC Mobile Broadcasting

Glenn Reitmeier (NBC Universal, USA)

The launch of ATSC Mobile broadcasting will bring live television to consumers on new personal devices. But mobile broadcasting can be seen as part of a bigger trend towards making all forms of content widely available to consumers on any screen, anytime and anywhere. Call it "digital convergence," "multi-platform content delivery," or "TV Anywhere" -- but these changes will have a profound impact on the technology and standards that are needed for content production and distribution. This paper will examine these major trends, provide some commercial examples of their impact and discuss important future considerations for new technologies and standards.

Thursday, Oct 29
8:30 AM - 11:00 AM

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